AMD Ryzen 7000 sales are slower than expected: OK, but why?

Zen 4 We’ve heard from multiple sources that trader sales are weaker than expected, even taking into account current market conditions. New, including performance Ryzen 7000traders have a number of strong points, but the obstacles to sales are also substantial.

First of all, it should be noted that AMD processors still continue to be quite popular. AMD already owns up to 70 percent of desktop CPU sales, depending on the source consulted. However, the majority of this success is AMD’s Zen 4 architecture. Ryzen 7000old even after its launch AM4based processor.

Cataloging sales volumes of AMD segments TechEpiphanyAccording to ‘s information, although things seem to be strong for AMD, it is not possible to say this for AM5. During the launch week, AMD sales 78 percent AM4While this number is based on based segments, this number has increased to 94 percent in the following weeks. AM5 While these numbers are smoother than what Intel achieved at its Alder Lake launch last year, it’s clear that sales were weaker compared to previous Zen processors and platforms. In fact, a retailer states that it will take weeks for them to reach the number of Zen 3 processors they sell in a few hours with Zen 4.

Ryzen 9 7950X became the best-selling processor

According to the stated Ryzen 9 7950X, while being the best seller in the middle of the four processors released, Ryzen 7 7700X followed. This reveals that users are giving priority to high-end systems for now. When a new generation of processors came out on its basis, we would see sales coming heavily from mainstream or entry-level models. However, this is contradictory for the Ryzen 7000 and AM5 platform.

Another safe indicator for CPU sales is Amazon’s bestseller list. As of now AMD in top 10of processors domination We see. However, it is currently the best-selling new generation Zen 4 processor. Ryzen 9 7950X, on the list 13.next, Ryzen 7 7700Xif 21. is ranked. In the first 30, there is no other Zen 4-based processor.

Why are Ryzen 7000 sales worse than expected?

Mainly at the top amid the weak sales of the Ryzen 7000 processors and the new AM5 platform global economic situation is located. We are in an era where the demand for PC hardware has dropped significantly. In addition, Ryzen 7000 processors are compared to their predecessors. a little more expensivein one position.

On the other hand, another important factor very powerful AM4 platform . With its long-lasting and strong structure AM4 keeps its innovation . On the other hand, users who already have the AM4 system do not want to radically change their existing systems. In addition to the Ryzen 7000 series, Ryzen 5000Although it is a strong step compared to his family, cost-benefitIn terms of these rules, it seems difficult to create a sufficient demand.

Another reason for the poor interest of users is High prices of AM5 motherboards. As you know, Ryzen 7000 processors come with the new AM5 socket and demand a new motherboard. both X670as well as B650 chipset motherboards have entered the market in a more valuable form than expected. Few AM5 motherboards currently on the market are under $300. On the other hand, almost all of Amazon’s bestseller list consists of $200 and under motherboards.

With easy math, the new cheapest AM5 CPU + motherboard combo (excluding DDR5 memory) costs around $550. Someone who already has the AM4 platform can upgrade to the 5800X3D for just $400-420. In the coming months, this situation may improve with the spread of the B650 series.

incoming Intel 13th generation Core processors also affect sales. Because Intel 13th generation Core processors do not come with a new socket, they have more affordable options on the motherboard side. The 29 new Intel Z790 motherboards listed average around $320, with many cards under $250. Moreover, DDR4 base is also offered.

At the end of the day, AMD shouldn’t be too worried.

Ultimately, we can conclude that AMD is aiming for the high end first with Zen 4 and Ryzen 7000. Presumably, AMD’s goal was to go to the top and take the current cream of the market. Zati Ryzen 5000 family is still very strong. So AMD doesn’t have to worry too much.

But if AMD is to make Zen 4 a success, it’s clear that it needs to optimize motherboard pricing. A very narrow segment pays $300+ for a motherboard. As a result, sales will never be as strong as the pandemic period, but pricing adjustments may increase demand.