Apple is now an advertising company: This is how it will make up for falling iPhone sales

applegoing to its users by showing more ads will try to compensate for the decline in smartphone sales, which has become the manufacturer’s main source of income in recent years. But this consumersand antitrust regulatorsmay cause dissatisfaction among them.

Ads contribute to Apple’s revenues

most of apple iPhone owner There is a side that is almost unknown to him. The company is first class only computer, phoneand electronic device manufacturer not. in its activities advertisingis taking place more and more and this direction is getting stronger day by day. from 2016The company, which has been selling ads on Apple News and the App Store since Google, Metaand AmazonHe started to enter a section dominated by .

Apple in June App Storeexpanded the ways to pay for ads on its homepage. AugustIn the month, the company largely expanded its advertising platform. will be automated posted a job posting. In early October, the manufacturer’s Advertisers for Apple TV+news began to appear that he was calling, but the ads on the platform began to appear. like youtubeIt was not clear now whether it would be presented in a TV-like format.

Apple users will see more ads

Unfortunatelythose who use Apple’s services you will see more adsand there is no doubt that the company will be a direct competitor to other technology giants such as Google and Meta. Smart phoneinnovation in the market stopedand demand accordingly. fell, so Apple’s new income sources It makes sense to try to find out. It’s possible that this step was inspired by the experience of Amazon, which started showing ads in search results: the trading platform’s business has grown tenfold since 2016, and in 2021 31 billion dollarsreached.

On the other hand, Apple Insider IntelligenceAccording to the calculations of 4 billion dollars is getting. But this breakthrough premium workand company fans who have overpaid for services for decades his righteous anger can give birth. Because the leader of the company Tim Cookdirect user privacy of advertising-based business models. have violatedhad expressed.

Apple’s latest advertising venture, iOS’ new implied policysuspected of attempting to harm rivals antitrustcaught the attention of regulators: The company’s mobile device users now have access to platforms. monitor your preferencesThey decide for themselves whether to allow it or not. Meta, according to their own claims, only because of this decision, this year only 10 billion dollarswill lose.

Apple will benefit if it opens its own search engine

Manager of Insider Intelligence Peter Newmanthe company’s dependence on device sales. you want to reduce believes. Just paidaccessible with a subscription Apple Musicand Apple TV+ , may be suitable advertising platforms. And Apple TV+, Netflixas prepared to with advertisementlow cost plans not presentingone of the few big players to becontinued.

However, the expert said that the company’s last year respectively 210 billion dollarsand 115 billion dollarsreporting ad revenue Googleand Metamuch to reach the level of that it is not possible, more 10 billiondollar Microsoft It says it will be like. But rumorsif true and appleown web search servicestarts, situations may change.