Gen Z’s favorite brands are obvious: The list may surprise you

Generation Z Members of the youngest generation, also called Gen Z, are now in their mid-20s. Therefore, they are much more effective both in the workforce and in a wider market. As a result of this situation, the breakthroughs of the companies towards the Z generation are also valuable. Because it is not a logical marketing strategy to risk becoming a company that is not liked by the Z generation.

Morning Consult In the market research conducted by Gen. Z, adults (18-25 years old) are under the spotlight. In the middle of this generation in research the most popularthe one which… 40 brands sorted. The ranking of the brands is shaped according to the positive or less positive opinions of the members of the Z generation about the company.

Gen Z’s favorite brand is YouTube.

The overwhelming majority of Generation Z adults, 86.23% YouTube He has a very positive impression of him. YouTube’s main brand Google It ranks second in the list with 83.87 percent. On the other hand, it ranks third with 82.18 percent. Netflix is located. On the other hand, the research was obtained with the data collected in the middle of 1 May – 1 August. The sample size of the surveys is based on 16,053 individuals in the USA. It should be noted that the research conducted among those born between 1997 and mid-2004 was revealed as a result of surveys on more than 4000 brands and works.

TikTok is loved by the Z generation more than any other generation

On the other hand, the most well-known application of recent times, TikTokThe positive opinion for , is only in the middle of generation Z. 68.7 percent. This rate causes TikTok to lag behind the top 40 brands. On the other hand, TikTok ranks first when compared to other adult generations, even though it cannot enter the middle of the most loved brands by the entire Z generation.

Determined by taking the difference in fitness between the Z generation adults and the other adults. The most popular brands compared to other generationsaccording to the ranking TikTokfirst, Discord is in second place. If at the end of the list Snapchat, Instagram, Cash App and Spotifyis positioned.

Gen Z men vs Z generation women

The top four favorite brands of Gen Z men are listed as follows: YouTube, Gatorade, PlayStation, Google. The favorite brands of Z generation women are listed as YouTube, Google, Netflix and Target. The brands that Z generation men like more than women are SpaceX, Logitech, Epic Games and Activision, while brands that women like more than men are Ultra Beauty, Elf, CoverGirl and Sephora.

Gen Z is harder to please

As a result of the research, it is revealed that the Z generation is more difficult to make happy than other generations. Gen Z’s rate of favorite brand preference is only 27 percent, compared to 33 percent for all adults. Gen Y’s rate is 36 percent.

In addition, when we look at the favorite brands of the Z generation, we see that technology brands are at the top of the list. All of the top 4 brands in the ranking are technology-oriented. In addition, the brands under the roof of the food and beverage branch make up half of the 40 most popular brands.