Samsung and Apple haven’t seen this bad in 8 years

Market watchers say that in 2022, the smartphone segment recorded the worst 3rd quarter since 2014 in terms of global shipments. The market decreased by 9 percent on an annual basis, for the third consecutive quarter. SamsungWhile it remains the largest smartphone seller globally, the Korean company apple, Xiaomi, Oppoand in vivofollowing.

Samsung and Apple In the 3rd quarter of 2022, there were 2 smartphone vendors who increased their market shares on shipment basis compared to 1 year ago. Samsung’s stock rose nearly 1 percent to 22 percent. While Apple’s performance was more impressive, it increased its smartphone shipment market share to 18 percent from 15 percent last year.

On the other hand, according to the results of the report, all other high-end smartphone vendors either went through a stagnant period or regressed. Xiaomiwhile maintaining its 14 percent market share, Oppoconstituted 10 percent of the market with a loss of 1 percent, in vivoIts share fell from 11 percent to 9 percent.

Smartphone market may recover in Q4

One reason why the smartphone market has not declined by more than 9 percent compared to the previous year is noted as the fact that Samsung and several other OEMs have offered various deals and discounts in the last few quarters. Declining demand due to economic difficulties has led brands such as Samsung and Apple to offer more adequate opportunities to consumers, while being cautious with less price increases.

This trend may continue for the rest of the year, especially as the year-end sales period approaches. Market watchers say consumers who refrain from buying new phones this year will have big savings opportunities on smartphones and bundles during Q4 sales. Still, Q4 demand is expected to be “slow but stable”.